Bel is a global food company with a strong portfolio of trusted brands across dairy and fruit categories. In the UK Out-of-Home channel, Bel provides tailored solutions designed to meet the specific needs of each sector, including healthcare, education, travel and hospitality. Our approach combines product quality, operational ease and consumer appeal, helping operators work more efficiently while delivering enjoyable food experiences. Guided by our mission to make healthier and more sustainable food accessible to all, we focus on relevant formats, strong brand equity and channel-specific innovation to support customer needs and drive growth for operators.

Approach to Healthcare

Bel’s approach to healthcare is centered on delivering practical, nutritious and easy-to-use food solutions that support the everyday needs of patients, residents, staff and operators. We recognise that healthcare has specific requirements around consistency, ease of handling, portion control, quality and appeal. Our role is to provide solutions that help teams save time, work efficiently and deliver products that are both trusted and enjoyable.

Impact of Products/Services on Healthcare

Our products help healthcare operators improve both delivery and experience. By offering channel-relevant formats and dependable brands, we help simplify foodservice operations while supporting quality and choice for end users. In healthcare environments, this can contribute to:

- easier meal and snack service
- improved efficiency for staff
- consistent product quality
- trusted, recognisable brands that can support reassurance and acceptance
- solutions tailored to the needs of different care settings

Innovation

Innovation is a key part of Bel’s Out-of-Home development strategy. We focus on creating and refining solutions that are relevant to specific channels and customer needs, including healthcare. The launch of The Laughing Cow Formula Plus this year is a strong example of this approach. It reflects Bel’s commitment to bringing purposeful innovation to market, combining product relevance, ease of use and strong brand credentials. Our innovation pipeline is not only about new products, but also about renovation, format development and creating compelling, channel-specific solutions that solve real operational and consumer challenges.

Future Direction

Looking ahead, Bel will continue to strengthen its presence in healthcare by developing tailored, value-adding solutions that respond to the sector’s evolving needs. Our focus will remain on combining nutrition, convenience, quality and operational efficiency, while supporting healthcare providers with products that are relevant to their patients and teams. We also aim to build on the momentum of innovations such as The Laughing Cow Formula Plus, ensuring our portfolio continues to deliver meaningful, channel-specific benefits.